What is it?The Halo Effect is a cognitive bias in which your overall first impression of an individual is based on their looks. For example, you are more likely to stop and donate to the Salvation Army bell fund, if the ringer of the bell is physically attractive. It is not a conscientious bias, it’s more a subconscious inclination toward people with prepossessing traits. However, the Halo Effect is not only a bias applicable to people. Brands, companies, and products can influence a consumer’s feelings and thoughts about the character of the properties. For example, Apple is highly known for it’s beautiful optics and simple layout, and the company makes approximately $13.1 billion dollars per year. Check out this video: https://www.youtube.com/watch?v=UEho_4ejkNw
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Vocabulary
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